吉首大学学报(社会科学版) ›› 2005, Vol. 26 ›› Issue (3): 161-164.
• 传播学研究 • 上一篇 下一篇
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摘要:作者资源是一个出版社必须掌握和开发的重要资源。本文阐述了作者资源的特点,在分析当前出版社利用作者资源方面存在的问题的基础上,提出了有效开发利用作者资源的途径。
关键词: 作者资源, 非专属性, 专业性, 开发
Abstract: Author resources are important resources that should be known well and exploited by publishing houses.This paper expounds the characteristics of author resources and puts forwards some proposals of exploiting effectively author resources based on the analysis of the relevant problems that exist in publishing houses.
Key words: author resources, non-exclusive property, professional property, exploiting
张豫. 论出版社作者资源的开发[J]. 吉首大学学报(社会科学版), 2005, 26(3): 161-164.
ZHANG Yu. On Exploiting Author Resources of the Publishing Houses[J]. Journal of Jishou University(Social Sciences), 2005, 26(3): 161-164.
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