创业机会原型赋能数字基础设施潜在价值的释放——基于场景创新的多案例探索

doi:10.13438/j.cnki.jdxb.2026.01.007

摘要/Abstract

摘要：

发挥数字基础设施的共用性、复用性、可再编辑与组合等潜在功能价值，将其嵌入多维度的应用场景，实现新业务模式创新，是理论和实践界关注的重大现实问题。本研究以“手段—目标”关系解耦与编排的分析框架，将机会原型下数字基础设施价值释放作为切入口，选择探索应用创新场景的四家数字创业企业作为研究对象，通过多案例的研究方法，深度剖析数字创业企业在场景驱动下利用不同类型机会原型实现数字基础设施价值释放的赋能机制。研究发现：（1）数字基础设施可分为原生研发建设型和二次研发建设型，与之相对应的机会原型在投资盈利周期、组合类别门槛、资源编排效率、依赖嵌入风险等维度的表征各不一样；（2）机会原型可通过资源的编排重组和数字商业模式创新实现机会在应用场景中的现实化，具体的组合模式包括功能增益、功能重塑、愿景增益和愿景重塑等四种；（3）不同的机会原型价值释放模式通过调整机会的可行性和独特性，可在时间机会窗口、产品或服务类别、应用场景的内容和空间延展性等维度进行细分定位，以实现更大的价值释放。本研究在理论上丰富了机会原型在数字创业领域的赋能机制探索，同时在实践层面为我国数字经济高质量发展提供了有益的管理启示。

关键词： 数字基础设施, 数字经济, 创业企业, 数字创业, 机会原型, 场景创新, 多案例研究

Abstract:

A critical challenge in both theoretical inquiry and practical application is how to unlock the latent functional value inherent in digital infrastructure—such as its commonality,reusability,reconfigurability,and editability—by embedding it within multidimensional application scenes to catalyze novel business model innovation.Employing an analytical framework focused on the decoupling and orchestration of "means-ends" relationships,this study examines how entrepreneurial opportunity prototypes facilitate the release of digital infrastructure's value.Through a multiple-case study design,we conduct an in-depth analysis of four digital startups that are pioneering applied innovation scenes.Our investigation elucidates the enabling mechanisms through which these ventures,driven by specific scenes,leverage distinct types of opportunity prototypes to actualize the value of digital infrastructure.The findings indicate that:(1) Digital infrastructure can be classified as either natively developed or secondarily developed,with corresponding opportunity prototypes demonstrating divergent profiles across dimensions including investment payoff cycles,thresholds of combinatory complexity,efficiency of resource orchestration,and risks associated with dependency embedding.(2) Opportunity prototypes are materialized within application scenes via the orchestration and recombination of resources,coupled with digital business model innovation.Specific combinatorial patterns encompass functional augmentation,functional transformation,vision augmentation,and vision transformation.(3) The distinct value-realization modes associated with different opportunity prototypes enable granular strategic positioning.This is achieved by modulating the opportunity's feasibility and distinctiveness across dimensions such as the temporal window of opportunity,product or service categories,and the substantive content and spatial extensibility of the application scenario,thereby maximizing value extraction.Theoretically,this research advances understanding of the enabling mechanisms of opportunity prototypes within the domain of digital entrepreneurship.Practically,it yields salient managerial implications for fostering the high-quality development of China's digital economy.

Key words:

digital , infrastructure, digital , economy, start-up , enterprises, digital , entrepreneurship, opportunity , prototype, scene-driven , innovation, multiple-case , study

肖雄辉.

创业机会原型赋能数字基础设施潜在价值的释放——基于场景创新的多案例探索 [J]. 吉首大学学报（社会科学版）, 2026, 47(1): 84-97.

XIAO Xionghui.

Enabling the Realization of Digital Infrastructure's Latent Value through Entrepreneurial Opportunity Prototypes:A Multi-Case Exploration of Scene-Driven Innovation [J]. Journal of Jishou University(Social Sciences Edition), 2026, 47(1): 84-97.

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