Journal of Jishou University(Social Sciences Edition)

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Xinhua Daily's Implementation of the Principle of "Strengthening the Sense of Party Consciousness" during the Yan'an Rectification Movement

ZENG Boqiu, ZHANG Kai

Journal of Jishou University(Social Sciences Edition) 2023, 44 (4): 130-137. DOI: 10.13438/j.cnki.jdxb.2023.04.013

Abstract （412）

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During theYan'an rectification movement,"strengthening the sense of Party consciousness" has become a basic and dominant political requirement in building the Party.Xinhua Daily positively responded to the call of the CPC Central Committee in public opinion and carried out rectification and revision with the principle of "strengthening the sense of Party consciousness" as the core.In the process of establishing and implementing the principle of "strengthening the sense of Party consciousness",specific questions,such as "how to adapt Marxist-Leninist theory to practice","how to make it closely contact with the masses and reflect the masses","how to correctly carry out criticism and self-criticism",and "how to implement democratic centralism and strict Party discipline",were raised and answered pertinently.The process of carrying out this principle has produced important historical significance:it has promoted the proposal of the principle of "the unity of Party and the people",consolidated the ideological position of Marxism,improved the quality and influence of the Party newspaper,and cultivated the "Xinhua spirit" with firm ideals and beliefs.

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The Visual Turn and Democratic Dilemma of Contemporary Western Political Communication

PANG Jinyou, ZHAO Jie

Journal of Jishou University(Social Sciences Edition) 2023, 44 (3): 87-98. DOI: 10.13438/j.cnki.jdxb.2023.03.008

Abstract （510）

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The essential attribute of image information and the inherent law of visual cognition determine that visual image has natural advantages in political communication.With the continuous upgrading of visual technology,the inherent attributes of visual image,such as vividness,intuition,concreteness,resonance and inclusiveness,have been continuously strengthened,and political communication has shown a deep visual turn.The image has been widely used,taking a more and more important position and continuing to develop.In the political communication centered on political campaign in the West,this deep visual turn has triggered a series of new trends of political communication:one is the specialization with image shaping as the core and personalization with specific characters as the focus,and the other is the persuasiveness deviation to the sensibility with sensibility as the core and the audience cognition as the target.As the focus of western realistic politics gradually revolves around visual elements,visual politics is becoming more and more important,which leads to new symptoms such as aesthetic of democratic election,individualization of political identity,paranoia of political attitude,morbid operation of democracy and so on，posing a great impact and challenge to the contemporary western political pattern and democratic order.

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Derived Risks and Their Transmission in Internet Public Opinion Reversal:Type Division and Relief Strategy

ZHU Guowei

Journal of Jishou University(Social Sciences Edition) 2023, 44 (3): 99-111. DOI: 10.13438/j.cnki.jdxb.2023.03.009

Abstract （768）

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The information control behavior in internet public opinion reversal can change the evolutionary direction of public opinion events by influencing the interpretation and attitude of information audiences,during the process of which new social risks are stimulated.According to the inductive combing of 50 widely discussed cases of internet public opinion reversal that occurred in 2016-2022,it is found that information control behaviors in internet public opinion reversal on the one hand take information content and cognitive framework as the control objects,and on the other hand social risks derived from information control behaviors may be transmitted to political and non-political domains.According to the results of the analysis,internet public opinion reversal can be classified into "leveraging type","uncontrolled type","reef type",and "crisis type",with "information control mode" and "risk transmission direction" as the core dimension division.After analyzing the four types,it is found that the evolution of the internet public opinion reverse is accompanied by the derivation,transmission and accumulation of social risks,forming a dual structure of "surface public opinion + deep social risks",which not only causes serious harm to social order and political stability,but also triggers the inertia of people's political distrust and becomes an important cause of mass incidents.Therefore,changing the separation of internet public opinion control and risk management and strengthening the risk management process in internet public opinion is the key to preventing and resolving the derivative social risks and their transmission in the process of internet public opinion reversal.On the one hand,the public sector should further strengthen the regulation and standardization of information dissemination and enhance its own information dissemination influence and competitiveness to dissolve information control behaviors;on the other hand,the public sector should create a flexible and rigid public opinion field and actively respond to the demands of groups in public opinion events to ease the derivation and transmission of risk energy.

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Research on Brand Construction under the Background of Network Community

WANG Zhan, JIN Pan

Journal of Jishou University(Social Sciences Edition) 2023, 44 (1): 89-96. DOI: 10.13438/j.cnki.jdxb.2023.01.010

Abstract （608）

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The network community culture is the values,rituals and spiritual interests shared by the network community.And brand,as a symbol of socialization,is the external manifestation of the network community culture.The network community culture not only shapes and leads members' ideas and behaviors,but also gives birth to a new economic form of community economy.It is embodied in the interpenetration of communication and exchange behaviors among members,the convection of information sharing and sharing patterns,thereby promoting the brand to shift from the value of "object" to "person".Therefore,the concept of brand construction under the background of network community should be based on "cultural identity" and oriented by "brand openness",and the brand communication strategy should also shift to the approach of "linking community".

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Research on the Stratification Strategy of China's Foreign Communication Based on Institutional Distance

XIE Yake, XIANG Zhiqiang

Journal of Jishou University(Social Sciences Edition) 2023, 44 (1): 97-105. DOI: 10.13438/j.cnki.jdxb.2023.01.011

Abstract （597）

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As a non-geographical distance,institutional distance not only restricts the quantity and quality of information exchange,cultural exchange and social communication between China and other countries,but also restricts the cognition and evaluation of the national image of the audience of other countries.Institutional distance has a negative effect on the effect of external communication,which is completely in line with the theory of "outsider disadvantage".Because of the small institutional distance and the friction resistance,the high degree of mutual trust,and the low cost of communication as well,the amount of information,cultural and social exchange with other countries increases and the national image identity becomes higher.Institutional distance is an important basis for the selection of target countries for China's external communication.In this study,the political system distance and economic system distance of 32 selected countries are divided into five levels,which will be the basis for China to choose the order of the target country of foreign communication.Among them,the country with the smallest distance is the current key communication target country.Vietnam and Russia are among countries with the smallest level,and are the most important communication target countries in China at present.The government should put the current relatively limited communication channels,communication contents and other communication resources into the key communication target countries.

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The Risk Evolution Law and Prevention and Control Strategy of Emergency Network Public Opinion

WANG Linping, GAO Yu

Journal of Jishou University(Social Sciences Edition) 2022, 43 (4): 96-107. DOI: 10.13438/j.cnki.jdxb.2022.04.011

Abstract （1759）

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Emergency network public opinion is not only the self-expression of public perception of social risk,but also an important reference for public risk response.After the occurrence of emergencies,the risk evolution of network public opinion shows different rules in different stages:the sudden change and regular evolution of public opinion risk in the germination period,the ripple effect in the diffusion period,and the resonance in the high rising period,and dissipation in the recession period.The generation motivation of risk evolution of emergency network public opinion is the result of multiple factors,such as inherent factors,human factors,environmental factors and management factors,including the superposition of social hidden risk and public opinion risk.Public perception risk increases public opinion transformation risk,network environment imbalance accelerates public opinion risk diffusion,and public management risk leads to public opinion risk repetition.In order to promote the prevention and control work,we should strengthen the concept of public opinion risk communication and awareness of prevention and control,improve the legal protection system of public opinion risk prevention and control,build a normal long-term mechanism for public opinion risk prevention and control,and improve the technological innovation level.

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The Articulation of Entertainment Discourse and Mainstream Discourse:The Ideographic Practice of Hunan TV's New Variety Shows under the Context of "Youth China"

WU Guozhong, LONG Qinglin

Journal of Jishou University(Social Sciences Edition) 2022, 43 (4): 108-115. DOI: 10.13438/j.cnki.jdxb.2022.04.012

Abstract （801）

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The cultural transformation of Hunan TV's new variety shows,based on the context of "youth China" around the discourse of "culturalTV variety show",is a use of visual symbol and meaning production.This is a typical articulation practice.In order to avoid the market cultural crisis caused by carnival "pan-entertainment",Hunan TV's new variety shows are good at activating and requisitioning a series of links between Chinese traditional culture,public welfare,rural revitalization symbols and "new variety shows" discourse,constructing a "discourse domain" of "less entertainment,more value" and interactively articulating "entertainment discourse" and "mainstream discourse".This ideographic practice reinforces the value empowerment of the "new mainstream" cultural discourse of new variety shows,rebuilds the collective memories of nation community,excites people's emotion identity and culture resonance on the profound level,deepens the common faith of social power,and reshapes the "imagined communities".In addition,through visual rhetoric strategy combined with mainstream values,this practice has strengthened the variety shows' righteousness,which gives the reform of new TV variety shows a legitimate interpretation.

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On the Journalistic Ethics of Private Newspapers in the Period of Beiyang Government

LIU Yanfei

Journal of Jishou University(Social Sciences Edition) 2022, 43 (3): 133-140. DOI: 10.13438/j.cnki.jdxb.2022.03.015

Abstract （847）

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The period ofBeiyang Government (1912-1928) was a great turmoil but a significant age in Chinese society.During this period,the journalism,especially the private newspaper,flourished as never before,and journalists of private newspaper were exceptionally active in thought.This laid the material and ideological foundation for their exploration into journalistic ethics and contributed to the basic formation of modern Chinese journalistic ethics.The journalistic ethics of private newspaper practitioners during this period mainly included three aspects.Firstly,excellent moral character was the primary qualification for a journalist;secondly,journalists must undertake the core value of independence and self-respect;and thirdly,journalists should take objectivity and fairness as their working principle.The three thoughts provided the basic moral guidelines for Chinese journalists and promoted the professional development of Chinese journalism.

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Knowledge Service in Social Reading Platform:Mechanism,Technical Logic and Path

YANG Zhuyuan

Journal of Jishou University(Social Sciences Edition) 2021, 42 (6): 122-130. DOI: 10.13438/j.cnki.jdxb.2021.06.013

Abstract （745）

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Social reading platform has been deeply embedded in the infrastructure of human knowledge production and service.In the era of social reading,human knowledge production and service have crossed the threshold of "viewpoint" and entered the period of "public knowledge".More and more members of the public use the social reading platform to carry out knowledge dissemination and consumption activities,so the knowledge service function of the social reading platform has become increasingly prominent.Different from the knowledge service in the traditional media era,the knowledge service in the social reading platform presents its own characteristics in terms of mechanism,technical logic and path.In terms of service mechanism,cooperation,interaction,weak connection and multi-chain production and servicedocking are the mainstream mechanisms for social reading platforms to provide knowledge services;in technical logic,the knowledge services of social reading platforms follow three logics of connection-interaction,co-creation and sharing and platform control.In the path,the social reading platform should make a breakthrough in content push,user experience,circle marketing and the integration and innovation of entertainment and knowledge services.In the future development,the knowledge service on the social reading platform should take the road of "knowledge +",change the "drilling" service into the "extraction" service,and build a more systematic knowledge service platform.

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Emotional Polarity and Contagion Pattern in Unexpected Public Opinion:From the Perspective of Network Analysis

QIAO Yuwei, ZHONG Zhijin, XU Xiaoke, CAO Renmeng

Journal of Jishou University(Social Sciences Edition) 2021, 42 (6): 131-142. DOI: 10.13438/j.cnki.jdxb.2021.06.014

Abstract （1210）

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With the increasing penetration of the Internet in the public domain,local or single emergencies often extend to the public space due to the intervention of social media,and become a public issue widely concerned and participated by the public.The emotional accumulation and contagion of social media users may influence the trend of online public opinion.It is very important to judge the types of emotions in social media public opinion,analyze the characteristics of emotional transmission and then verify the factors that affect emotional transmission.Taking the "Kunshan Case" as the starting point,using the methods of emotion mining and social network analysis,this paper makes a coarse-grained and fine-grained identification of the network emotion in the public opinion of unexpected events and the depth analysis of network phantom and cascade.It is found that in the Weibo field,the emotional tendency of the public opinion of "Kunshan Case" is obvious,and the emotional distribution of "good" emotion is the most significant;the main path of emotional transmission is broadcast transmission,and emotional contagion shows obvious characteristics of convergence.The development trend of events and emotional polarity are both related factors of emotional contagion,and with the increase of the depth of cascade and the deepening of discussion,emotion gradually tends to be rational,which shows the "self-purification" function of Weibo as a public opinion field.

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Specialization,Interconnection and Platform:An Analysis on the Development Path of Deep Integration of County-level Convergence Media in the 5G Era

PENG Guanglin, ZENG Chen

Journal of Jishou University(Social Sciences Edition) 2021, 42 (6): 143-150. DOI: 10.13438/j.cnki.jdxb.2021.06.015

Abstract （994）

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Promoting the development of deep integration of county-level convergence media is not only the realistic need to strengthen and improve the news and public opinion work,but also the inevitable requirement to improve the national governance system and enhance the national governance capacity.The application of 5G technology has created a historic opportunity to promote the deep integration of county-level convergence media.5G technology,which is characterized by enhanced mobile broadband,low power consumption,large connection,high reliability and low delay,has a revolutionary impact on media integration.The impact is mainly reflected in the following four aspects: the reshaping of production process,the upgrading of presentation mode,the prediction of user demand and the expansion of media field.In the 5G era,specialization,interconnection and platform will become the only way for the deep integration of county-level convergence media.In order to realize the development in the three aspects,the construction of convergence media at the county level should solve three key problems of transformation,circle-breaking integration and platform governance.It is necessary to avoid the decoupling of intelligent technology from professional ideas,to break the puzzle between connection supremacy and technical barriers,and to regulate the game of rights and the use of privacy.

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Body Presentation and Body Consumption in Vertical Screen Short Video

YAO Susheng, LIAO Zhikun

Journal of Jishou University(Social Sciences Edition) 2021, 42 (2): 125-133. DOI: 10.13438/j.cnki.jdxb.2021.02.013

Abstract （1180）

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With the continuous improvement of the application platform and the gradual formation of user habits,vertical screen short video has become an excellent field for body visual image load and body aesthetic appreciation.Users also achieve their own expression and gain value recognition in the process of performance and appreciation.Not only that,the vertical screen short video also uses one-handed vertical holding,vertical image and big data feedback to achieve the upgrade of body presence and human-computer interaction,which further attracts users' attention and becomes a new entrance to a new round of Internet business model evolution.It is worth noting that at present,while changing users' consumption patterns and concepts,vertical-screen short videos are also entangled by consumerism,which once fell into the throes of media ethics anomie and communication ecological imbalance.

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