Abstract: Corporate social responsibility is concerned with its sustainable development.Under the trend of globalization,more and more attention is given to it.Nowadays there are still many barriers for the corporate to share its social responsibility,which may come from government belief,corporate tenet,decision-making error,and unmatched corporate resource and its social responsibility.To overcome these barriers,the corporate should construct external environment of social responsibility,set up internal supervision department,build mechanism of information disclosure,create corporate culture,and strengthen publicity and training.

Key words: corporate social responsibility, PCSR curve, barriers, countermeasures