CHEN Yue, SHE Gao-Bo. Research on the Mechanism of Event Marketing in Building Tourism Destination Brand Personality：A Case Study in Zhangjiajie City[J]. Journal of Jishou University（Social Sciences）, 2015, 36(2): 72-80.
[1] Aaker J L.Dimensions of brand personality[J].Journal ofMarketing Research，1997(3).[2] Ekinci Y，Hosany S.Destination personality:An application of brand personality to tourism destinations [J].Journal of Travel Research，2006(2).[3] Murphy L，Benckendorff P，Moscardo G.Destination brand personality:Visitor perceptions of a regional tourism destination [J].Tourism Analysis，2007(5).[4] Horne J D，Manzenreiter W.Accounting for megaevents：Forecast and actual Impacts of the 2002 Football World Cup finals on the host countries Japan/Korea[J].International Review for the Sociology of Sport，2004（2）.[5] Prentice R，Andersen V.Festival as creative Destination[J].Annals of Tourism Research，2003(30).[6] 王伟，杨婷，罗磊.大型事件对品牌影响效用的测度与挖掘——以上海世博会为例[J].城市发展研究，2014(7).[7] Getz D.Event Management & Event Tourism[M].New York:Cognizant Communication Corporation，1997.[8] Getz D,Fariley S.Media Management at Sport Events for Destination Promotion:Case Studies and Concepts[J].Event Management，2003(3).[9] Getz,D.Special events:defining the Product[J].Tourism Management,1989(10).[10] Herman，David.Narrative Theory and the Cognitive Sciences[M].Stanford:CSLI Press,2003.[11] 王家伟.品牌故事组成元素对品牌形象知觉之影响：产品类别、信息诉求、自我一致性及品牌强调度和效果之探讨[D].台北：元智大学，2005.[12] 傅雅玲.品牌故事及其结构与内容在不同商品类型下对广告效果的影响[D].台北:元智大学，2007.[13] 汪涛，周玲，彭传新，等.讲故事 塑品牌：建构和传播故事的品牌叙事理论——基于达芙妮品牌的案例研究[J].管理世界,2011(3).[14] [加]史蒂文·麦克沙恩,[美]玛丽·安·冯·格里诺.组织行为学[M].吴培冠,等.译.北京：机械工业出版社，2012.[15] Anne Martensen，et al.Application of a Model for the Effectiveness of Event marketing[J].Journal of Advertising Research,2007(9).[16] Jan Drengner,et al.Dose Flow Influense the Brand Imgae in Event Marketing?[J].Journal of Advertising Research,2008(3).[17] Collins，Allan M，Elizabeth F Loftus.A Spreading-Activation Theory of Semantic Processing[J].Psychological Bulletin，1975（6）.[18] 朱红香,于素梅.论极限运动与健康[J].北京体育大学学报,2002(5).
