Abstract: Network catchwords,as a way of expressing thoughts and feelings,not only changed the communication mode of cyber world and real world,but also eliminated social conflicts and intension to some extent in a transitional period.The popularity of network catchwords may be due to their functions of “use”,“contentment”,“spiral of silence”,and entertainment,and is also due to their own style.Enlightenment of the popularity of network catchwords can be found in the arrangement of media,report framework,and the form of media communication.

Key words: style of network catchwords, network culture