Abstract: Setting moral models is an important means in moral construction，which mainly has three functions：of modeling，motivating and inheriting.However,moral models are now in dilemma，and the reasons are listed below：(1)Value pluralism has eroded the ideological basis of the moral models，(2)Inappropriate measures in publicizing process has weakened the nobility and infectivity of moral models，and (3)Deficiency of social insurance system for related rights and interests has made the function of moral models unable to sustain.To rid this dilemma,we need to establish and perfect a modern moral system,improve the process of setting and publicizing of the moral models，and strengthen social insurance system for related rights and interests.

Key words: moral model, moral construction, protection of rights and interests