Abstract: With the current post-modern culture, echoes of the professional women fitness consumer, in value orientation has undergone significant changes. As follows：beautiful become the mainstream consumer, fashion, health spending has become increasingly prominent,luxury type of passive exercise in popularity, the result is the body of women in shaping the consumption of the United States, its body becomes the beauty consumer goods. Mainly because of the body by the consumption of the consumer society the impact of diverse social and cultural penetration through the media and mainstream comprehensive control of aesthetic culture, serious constraints and impact of the professional women's health spending.

Key words: Career women, Consumer Health, Physical beauty