Abstract: The superiority of Furong town tourism development is more outstanding,but its disadvantage is obvious.Under a new opportunity of tourism industry and tourism promotion in west Hunan,Furong town clears tourism market position,and builds win-win relationships with surrounding attractions.Especially,through many channels of fund-raising,scientifically and reasonably developing tourist resources in an all-round and a multi-level depth to completely change the embarrassed situation that surrounded by the mighty tourism attractions.

Key words: marginal ancient town, tourism marketing, SWOT analysis