Abstract: The purpose of the paper is to advocate social and related departments for encouraging land circulation,paying attention to developing farmland value and maintaining positive interaction between them.Methods of documentation and factor analysis were employed.The results show that the influencing factors of the rural land value can be improved through rural land circulation and the drives of rural land circulation is from the rural land value.It is concluded that keeping a positive interaction between the circulation of rural land and land value could improve the farmland’s valueinuse effectively.

Key words: land economy, Interactive relations appraisal, value developing, land circulation