Abstract: Juvenile sub-culture presents a unique style through series of signs.This style is connected with new media in modern society,and under the new media environment the core expression of juvenile sub-culture lies in the discourse contention between the post-modernity of value concept and social conception,mainly in the form of individual pursuit and entertainment spirit.In terms of cultural significance,this style conflicts with mainstream culture,yet they are also connected as well.At the same time,it is leading the way for mainstream culture.

Key words: new media, juvenile sub-culture, new style