Journal of Jishou University(Social Sciences) ›› 2009, Vol. 30 ›› Issue (6): 96-98.

• Economics • Previous Articles     Next Articles

An Experiential Learning Model of Consumer in Experience Economy Time

  

  1. (College of Economics and Management,Zhongkai University of Agriculture and Engineering,Guangzhou,Guangdong 510225,China;2.Department of Finance,Jishou University,Jishou,Hunan 416000,China)
  • Online:2009-11-15 Published:2012-03-22

Abstract: In experience economy time,consumer’s primary learning approach is experiential learning.Through defining consumer and consumer learning in experience time,this paper constructs a model of consumer experiential learning and discusses the marketing inspiration of the model.

Key words: consumer’s learning, consumer’s experiential learning, experiential marketing

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