Journal of Jishou University(Social Sciences) ›› 2009, Vol. 30 ›› Issue (3): 97-102.

• Economics • Previous Articles     Next Articles

The Theoretical Contribution and Application of Behavioral Economics

  

  1. (College of Management,Shanxi University of Science & Technology,Xi’an,Shanxi 710021,China;2.Dongguan University of Technology,Dongguan,Guangdong 523808,China)
  • Online:2009-05-15 Published:2012-03-26

Abstract: Arising rapidly for winning Nobel Prize,behavioral economics is a branch of economics which studies decision-making behavior and economic phenomenon from psychology.Based on psychology,emphasizing experiment,and starting from people’s psychology and behavior,it reveals the irrational factors which influence choice behavior,and thus it is a revision to neoclassical economics.This paper analyzes the main views,theoretical contribution,and application of behavioral economics.

Key words: behavioral economics, decision-making behavior, behavioral finance

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