Abstract: The rich connotation of an entrepreneur’s quality includes honesty,innovation,management,and moral cultivation.Though the quality of China’s private entrepreneurs has been greatly improved,such problems as low cultural level,lack of honesty and social responsibility still exist among them,making them unable to adjust themselves to the changing environment.Therefore,it is advisable that measures be taken to improve the quality of China’s private entrepreneurs by liberating them,setting good example for them,and giving special training to them.

Key words: private entrepreneurs, quality, honesty, innovation