Journal of Jishou University(Social Sciences) ›› 2009, Vol. 30 ›› Issue (1): 129-132.

• Management science • Previous Articles     Next Articles

On the Enterprise Cultural Construction of the View of Shared Value Based on Profit Game

  

  1. (Business College,Jishou University,Jishou,Hunan 416000,China)
  • Online:2009-01-15 Published:2012-03-28

Abstract:  The present payment structure of profit game between the employees and enterprises has determined that personal reason will inevitably lead to a “prisoner dilemma” of passive cooperation.However,the view of shared value could balance the profit between them and help them get out of the trouble.

Key words: profit game, prisoner dilemma, enterprise culture, the view of shared value

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