Abstract: As one of the top 10 Merchant Groups,Min merchant group is of an excellent Min merchant tradition and a unique culture.With the new development of the world and the society,the author tries to study the change and development of the young Min merchant group,which is greatly influenced by the traditional culture.By analyzing its change and development,the still-need-to-be-improved parts are put forward and the orientation of the development is suggested.Currently,the young Min merchant group should attach great importance to the innovation of management system,the building of the modern enterprise system,the development of the knowledge-based,technology-based and innovation-oriented enterprises,and the stress on brand-building,so as to start powerful alliances and to take the international expansion route.

Key words: traditional Min merchant culture, young Min merchant group, developmental orientation