Abstract: As to the image-building of Xiangxi,much is done through video,which has undertaken three stages of impression on Xiangxi,Xiangxi in video,and influence on Xiangxi.The cultural logic of Xiangxi in video is the trilogy of enclosing to,returning to,and imitating the evil spirit.There are dangerous traps in interpreting the image of Xiangxi from the perspective of transmission,i.e.the feudalization of commerce and politics,which damage art innovation in this region.

Key words: Xiangxi in video, cultural logic, enclose to evil spirit, return to evil spirit, imitate evil spirit