Journal of Jishou University(Social Sciences) ›› 2007, Vol. 28 ›› Issue (5): 121-124.

• Cultural Studies • Previous Articles     Next Articles

Small Diffusion and New Media Culture

  

  1. (Chinese Department,Fudan University,Shanghai 200433,China)
  • Online:2007-09-15 Published:2012-05-30

Abstract: With technological development and the emergence of new media,there appeared a new feature of media form that the traditional mass diffusion was transferring into the small diffusion,producing a new media culture different from the previous ones.It will become an important subject to explore the formation,development and evolution mechanism as well as the rules of new media culture.

Key words: cultural diffusion, small diffusion, new media culture

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