Abstract: Philanthropy is a social relief based on social donation.Since the open and reform policy,great achievements of philanthropy have been made in our country;however,the present donation is far away from the social demand considering the situation of the vulnerable groups.Therefore,we should call for the mass people to be the main body of philanthropy,who possess endless philanthropy resource and will exert great power if it is exploited properly.

Key words: civilian philanthropy, affecting factors, philanthropy ideas, public credibility