Journal of Jishou University(Social Sciences) ›› 2007, Vol. 28 ›› Issue (4): 149-153.

• Education • Previous Articles     Next Articles

Reflections on the Image-building of Modern Universities

  

  1. (1.Research Institute of Higher Education,Jishou University,Jishou,Hunan 416000,China;2.College of Literature and Journalism,Jishou University,Jishou,Hunan 416000,China)
  • Online:2007-07-15 Published:2012-06-04

Abstract: Image-building is a conscious practice of human society,therefore it is necessary to strengthen it for the modern universities to survive.The image-building of modern universities is not a simple packing,but it is a systematic engineering based on series of logically connected carriers following specific rules and principles.

Key words: the study of image, image-building, the image of modern university

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