The Localization Marketing Strategy and Its Enlightenment of Korean Enterprises in China

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Journal of Jishou University（Social Sciences） ›› 2007, Vol. 28 ›› Issue (1): 110-114.

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The Localization Marketing Strategy and Its Enlightenment of Korean Enterprises in China

(Hunan Business College,Changsha,Hunan 410205,China)

Online:2007-01-15 Published:2012-06-09

Abstract

Abstract: While engaged in international marketing activities,enterprises will face a choice of standardized marketing strategy and the strategy of adapted marketing.The strategies of talent localization,product localization,cultural localization,and image localization are the keys for the success of Korean enterprises in Chinese market.These strategies provide useful enlightenment for Chinese enterprises to open oversea market.

Key words: Korean enterprises, localization marketing, enlightenment

YIN Yuan-Yuan. The Localization Marketing Strategy and Its Enlightenment of Korean Enterprises in China[J]. Journal of Jishou University（Social Sciences）, 2007, 28(1): 110-114.

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The Localization Marketing Strategy and Its Enlightenment of Korean Enterprises in China

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