Journal of Jishou University(Social Sciences) ›› 2006, Vol. 27 ›› Issue (3): 163-166.

• Linguistics • Previous Articles     Next Articles

On the Translation of Trademark—— From the Perspective of the Functionalist Approach

  

  1. (1.College of Foreign Languages,Jishou University,Zhangjiajie,Hunan 416600,China;2.College English Department of Jishou University,Jishou,Hunan,416000,China)
  • Online:2006-05-15 Published:2012-06-24

Abstract: The image and connotation of a trademark is playing an increasingly important role in the fast-developing and fierce competitive market economy.In fact,the translation of trademark is a kind of recreation,during which the translator,influenced by different languages and cultures and guided by the functionalist approaches,can recreate excellent works through varieties of translation strategies to display the connotation of goods.

Key words: functionalist approaches, trademark, translation principle, translation strategies

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