Abstract: The weakness of marketing ability has become an obstacle restricting the development of small and medium enterprises.It has great importance for the small and medium enterprises to construct marketing platform guided by the idea of coexistence marketing,by which they can realize mutual market research,brand propaganda and promotion,and develop marketing channel to enhance their market competition ability.The construction model can be based on the specialty market,the leading enterprise or industry association.

Key words: coexistence marketing, small and medium enterprise, marketing platform, construction model