Abstract: It is determined by the nature of the journals of the higher learning institutions that a university journal should adhere to the correct orientation of public opinions.The political and academic natures are two attributes of the journals.We should integrate the political orientation into the academic research.The journals,which regard the academic taste as their goal of running periodicals should adhere to a correct orientation of public opinions and handle a couple of relationships,namely the relationship between carrying out “double hundred” principle (a policy set forth by Mao Zedong for promoting the progress of arts and sciences and the development of a flourishing socialist culture) and observing the propaganda discipline,the relationship between advocating academic freedom and intensifying political discipline,and the relationship between encouraging theoretical innovation and adhering to the principles of Marxism.

Key words: journals in the higher learning institutions, orientation of public opinions, relationships