Abstract: In probing how to bring cultural content into language teaching, we find that many Chinese students lack an awareness of native culture, and that the culture in developing countries is increasingly pushed out and dominated by western culture in the communication of world cultures. Native culture greatly influences the process of message coding and decoding, and it plays an important role in eliminating the difference between normal relationships, in developing an inter-cultural ability and in the success of intercultural communication. Therefore it is important to enhance the awareness of native culture and improve the teaching of native culture.

Key words: native culture, message coding, message decoding, conventional relationship, intercultural communication