Abstract: Artistic production under the socialism market economy  circumstances  should  both  accede to the market and  surround  the market  if  it  wants  to  take  advantage  of  the  positive  factors  of  the market  to  the  maximum  and  confine  the  negative  factors  within  minimum  limit． This article holds that it is feasible to make the aspects compatible.

Key words: artistic, production, artistic consumption, ends and means