Abstract: Wi th the coming of the knowledge economy era, the “famous brand” strategy has become the core of a new circle of economic development, which not only helps to rationalize industrial structure, eliminate repeated construction, and shape pillar industries, but also provides favourable cultural backgrounds for the readjustment of industrial structure.Through an analysis of some examples, this paper arrives at a conclusion that there exists a posititive correlation between the famous brand strategy and the readjustment of industrial structure.

Key words: famous brand strategy, industrial structure, readjustment, example