Journal of Jishou University(Social Sciences) ›› 2000, Vol. 21 ›› Issue (4): 63-66.

• Cultural Studies • Previous Articles     Next Articles

On the Cultural Connotations of Trademark

  

  1. ( 1. Central South University, Changsha 410083, China; 2. Hengyang Normal college, Hengyang 421008, Chi na)
  • Online:2000-12-01 Published:2012-10-31

Abstract: As a special type of commodity, trademark has penetrated into every aspect of public life, It contains rich cultural connotations. This paper expoundson these connotations from five aspects: esthetics, psychology, linguistics, folklore and literature.

Key words: trademark, cultural connotation

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