Journal of Jishou University(Social Sciences) ›› 2000, Vol. 21 ›› Issue (4): 63-66.
• Cultural Studies • Previous Articles Next Articles
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Abstract: As a special type of commodity, trademark has penetrated into every aspect of public life, It contains rich cultural connotations. This paper expoundson these connotations from five aspects: esthetics, psychology, linguistics, folklore and literature.
Key words: trademark, cultural connotation
WEN Gang, GU Zu-Xue. On the Cultural Connotations of Trademark[J]. Journal of Jishou University(Social Sciences), 2000, 21(4): 63-66.
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https://skxb.jsu.edu.cn/EN/Y2000/V21/I4/63