Abstract: Many stories are produced in tourism activities.This is a cultural reality hardly dealt with by scholars.The boom of tourism gives new ground for myths, stories and folklores.Tourism story is a means to interpre te the culture of the tourism spots, which serves as one of the objects of tourism beauty appreciation, and helps tourists to delight themselves during their “secular pilgrimage”. These s tories not only embody the culture of the tourism spots, but also absorb elements of outside culture.They are the result of the cultural blending of the new era.

Key words: tourism, story, secular pilgrimage, cultural blending