Abstract: With the coming of the intellectual economy era, colleges and universities should, besides strengthening the students studies in basic theories and elementary knowledge, pay more attention to the cultivation of their creative ability. How to attain this goal? First of all , the students should set up lofty ideals and firm beliefs, which are the spiritual drive of their creativity. Secondly, they should have a wide range of knowledge, which is the material base of their creativity .Thirdly, they should take advantage of all the civilization fruit created by human beings ,which is the intellegence source of their creativity . What is more, they should have super courage and keen insight ,which is also very improtant for the cultivation of their creative ability.

Key words: contemporary, college student, creativity