Abstract: Construction of rural public culture is complex system.For the sake of building a pluralistic,democratic,cooperative mode of public administration,it is necessary to strengthen the construction of endogenous mechanisms,improve and promote the building of exogenous mechanisms.Endogenous mechanism and exogenous mechanisms complement and promote each other,forming a long-term mechanism of western rural public cultural development.Thereby,it can solve he problem of China’s western rural public cultural effective inhibition and demand insufficient effectively.

Key words: public governance, endogenous mechanism, exogenous mechanism