Abstract: Cultural creation industry opens up a new era for AGG (animation,comic,and game).Compared with ACG in developed countries,Chinese ACG is confronting with cultural difficulties,such as the lack of children-orientation,deficiency of game spirit,scarcity of cartoon stars,and loss of original style.The future of Chinese AGG culture output and soft power construction should follow a direction that emphasizes rectifying youth subculture,making a balance between original creation and the use of reference.

Key words: ACG, subculture, cultural output, soft power