Abstract:

Cultural confidence provides powerful value guidance for telling China's story well,while excelling in this narrative endeavor further manifests and strengthens such confidence.Tracing the historical trajectory reveals its underlying logic:the distinctive continuity of Chinese civilization offers an ontological foundation with an enduring lineage for telling China's story;the cultural stewardship of the Communist Party of China (CPC) constitutes the practical main thread of this undertaking;and the Party's cognitive progression from cultural self-awareness to cultural confidence forms a dynamic mechanism that continuously energizes the innovation and global dissemination of Chinese narratives.Situated within the strategic context of national rejuvenation and unprecedented global transformations,telling China's story well has become imperative for (1) safeguarding the cultural subjectivity of the Chinese nation,(2) comprehensively enhancing China's international discourse power,(3) fostering a strong sense of community among the Chinese people,(4) promoting civilizational exchanges and mutual learning,and (5) driving cultural innovation.As both a significant theoretical and practical task,optimizing its implementation hinges on three core pathways:(1) reshaping narrative content with global significance by drawing on the salient characteristics of Chinese civilization—namely,its continuity,innovativeness,unity,inclusiveness,and peacefulness—to address "what to tell";(2) building a nationwide public diplomacy ecosystem,diversifying communicators,and forging a synergistic communication force to resolve "who tells";and (3) integrating strategic,dialectical,and historical thinking throughout the narrative process,innovating storytelling methods,refining the all-media communication matrix,and leveraging technological empowerment to answer "how to tell".

Key words: cultural confidence, telling China's story well, the Communist Party of China (CPC), Chinese civilizationhistorical logic, value implications, practical pathways