Abstract: The implementation of the rural revitalization strategy has effectively alleviated China's "three rural issues" and narrowed the urban-rural gap.However,due to the lack of top-level design for the practice of rural revitalization in some areas,and the lack of clear-cut awareness of the conditions,targets,goals and motivations for rural revitalization,the targets of the practice of rural revitalization in these areas are inaccurate,the goals are mismatched,the motivation is insufficient,the policies lack systematicness,and the planning is lagging behind,resulting in serious waste and inefficient use of rural revitalization resources.Those lead to poor effect.Only by further clarifying the conditions,objectives,goals and motivations of rural revitalization,making a reasonable top-level design of rural revitalization,planning ahead,and advancing gradually,can we create good internal and external conditions for rural revitalization,and improve the accuracy of rural revitalization.Therefore,we should suit the goals of rural revitalization to the local conditions in different time,consolidate the dynamic foundation of rural revitalization,and smoothly realize the rural revitalization strategy.

Key words: rural, rural revitalization, farmers, government, industry