Synergy and Motivation Model of Dominant Elements inthe Post-industrial Economy Age:Case Study of a Successful Transnational Enterprise Alliance

doi:10.13438/j.cnki.jdxb.2015.01.016

Abstract

Abstract: Naspers ofSouth Africa takes a stake in Tencent,which is regarded as one of the world's most win-win strategic investment cases today.This paper,based on the case method,theory and methods of synergetics and dynamics,creates a synergy and motivation model of dominant elements to explore synergy and motivation mechanism of the enterprise alliance,and analyzes the successful case of Naspers-Tencent alliance.Finally it reveals the significance and value of the synergy and motivation model of dominant elements (capital and knowledge) in the post-industrial economy age.

Key words: enterprisealliance, the age of post-industrial economy, dominant elements, synergy, motivation

DAI Ming, CHEN Jing-Xin, JIANG Han. Synergy and Motivation Model of Dominant Elements inthe Post-industrial Economy Age:Case Study of a Successful Transnational Enterprise Alliance[J]. Journal of Jishou University（Social Sciences）, 2015, 36(1): 103-108.

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