Abstract: A Bride from Huayao Shangri La and Looking for Liu Sanjie the Singing Fairy,the two recent films concerning ethnic people,have attracted great attention in the film circle.The two films,due to their distinct cultural representation and characteristics of times,have provided the possibility to critically reflect the relationship between ethnic culture and film.In detail,the films have strategically made the audience imagine the ethnic life with their visual consumption,and with the connecting of various cultural memories,the audience have realized the excavating,finding and reproducing of traditional ethnic culture.The tentative construction of regional ethnic aesthetics has strengthened cultural ascription of the ethnic people,and provided a new thought to deal with the crisis of ethnic cultural identity.

Key words: ethnicpeople, visual consumption, cultural memory, reproduction, regional aesthetic