关键词： 高校学报, 困境, 发展, 创新, 定位

Abstract: Starting from the purpose of university journals,this paper analyzes the reasons for their difficulties,holding that to survive and develop,it is essential to innovate the orientation of university journals,and that reforms should be carried out in such aspects as journal style,management mode,editing mode,and publishing mode.

Key words: university journals, difficult situation, development, innovation, orientation