关键词： 资源整合, 注意力竞争, 内外社会关系网络, 乡村振兴

Abstract: The social relationship network is obviously instrumental,which not only integrates the internal resources,but also attracts attention from the government and market,playing a significant role in village rejuvenation.To realize rural revitalization,we should not only integrate the endogenous resources effectively by using the rural internal relationship network,but also obtain the attention of the external relationship network in the fierce market competition.The village elites with more structure holes become the key to the village rejuvenation.Under the leadership of the village elites,through the full combination of different networks,which is conducive to the mobilization and use of various resources,the internal and external relations of the rural network can achieve benign interaction,thus enabling the village to achieve sustainable development in the fierce market competition.

Key words: internal resource integration, external attention competition, internal and external relationship networks, rural rejuvenation