关键词： 淘宝村, 社会空间, 生计模式, 东风村

Abstract: Through field investigation in Dongfeng Village of Xuzhou City,Jiangsu Province,it is found that with the development of rural electronic commerce,the social space of villages has changed and reconstructed rapidly,having its own characteristics,which are embodied in the following four aspects:the change of living space,forming a new type of residential space with store in the front and factory in the back;the emergence and development of commercial space;the expansion of production space,with the establishment and improvement of professional industrial parks;the "network + entity" production and marketing model to create a diversified industrial space.The transformation of livelihood mode is the main factor that leads to the change of rural social space.Under the influence of Internet economy,the new livelihood mode shows the characteristics of spontaneity and pluralism,being scientific and technological.The change of social space and the transformation of livelihood mode are not a single causal relationship;they are related to each other.On the one hand,the transition of livelihood mode promotes the change of village space;on the other hand,the change of social space is constantly adjusted to adapt to the transformation of livelihood model.From the current development results,the village social space has provided the possibility for Taobao Village to realize the transformation of livelihood mode;at the same time,the transformation of livelihood mode has promoted the diversification of village social space.

Key words: Taobao Village, social space, livelihood mode, Dongfeng Village