家务劳动时间分配对提升家务劳动效率产品购买意愿的影响

doi:10.13438/j.cnki.jdxb.2018.04.013

吉首大学学报（社会科学版）

家务劳动时间分配对提升家务劳动效率产品购买意愿的影响

姜海纳，符国群

（北京大学光华管理学院，北京 100089）

出版日期:2018-07-01 发布日期:2018-06-28
作者简介:姜海纳，男，北京大学光华管理学院博士研究生。
基金资助:
国家自然科学基金项目（71172033）;国家自然科学基金重点项目（71632001）

Influence of Housework Time Allocation on the Purchase Intention of Products to Improve Housework Efficiency

JIANG Haina,FU Guoqun

(Guanghua School of Management,Peking University,Beijing 100089,China)

Online:2018-07-01 Published:2018-06-28

摘要/Abstract

摘要：与经济资源一样，时间资源的配置情况将制约消费者效用水平，进而影响消费者行为。家务劳动时间分配是消费者时间配置的具体表现。面对购买提升家务劳动效率的产品决策时，扮演不同角色的家庭成员会做出不同考虑，家务劳动时间分配的不平衡会给家庭消费决策造成影响。分析结果显示，基于价值机制与补偿机制，当家庭成员间家务劳动时间分配越不平衡时，家庭越可能购买提升家务劳动效率的产品。

关键词： 家务劳动时间, 购买意愿, 补偿机制, 价值机制

Abstract: Just like economic resources allocation,the allocation of time resources will restrict the consumer utility level and affect consumer behavior.Housework time allocation is a concrete manifestation of consumer time allocation.Faced with the decision making of purchase of products to improve housework efficiency,family members who play different roles will make different considerations,andthe imbalance of housework time allocation will affect household consumption decision.Analysis results show that based on value mechanism and compensation mechanism,the more imbalanced the housework time collocation is between family members,the more likely the family is to purchase products to improve housework efficiency.

Key words: housework time, purchase intention, compensation mechanism, value mechanism

姜海纳，符国群. 家务劳动时间分配对提升家务劳动效率产品购买意愿的影响[J]. 吉首大学学报（社会科学版）, DOI: 10.13438/j.cnki.jdxb.2018.04.013.

JIANG Haina,FU Guoqun. Influence of Housework Time Allocation on the Purchase Intention of Products to Improve Housework Efficiency[J]. Journal of Jishou University（Social Sciences）, DOI: 10.13438/j.cnki.jdxb.2018.04.013.

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家务劳动时间分配对提升家务劳动效率产品购买意愿的影响

Influence of Housework Time Allocation on the Purchase Intention of Products to Improve Housework Efficiency

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