贫困地区环境制约下的商业模式创新——基于武陵山片区的案例研究

doi:10.13438/j.cnki.jdxb.2015.05.009

吉首大学学报（社会科学版） ›› 2015, Vol. 36 ›› Issue (5): 53-58.DOI: 10.13438/j.cnki.jdxb.2015.05.009

贫困地区环境制约下的商业模式创新——基于武陵山片区的案例研究

田宇，卢芬芬

（1.吉首大学商学院，湖南吉首 416000；2.中山大学管理学院，广东广州 510275）

出版日期:2015-09-15 发布日期:2015-09-21
作者简介:田宇，男，博士，吉首大学商学院教授，中山大学管理学院博士生导师。
基金资助:
国家自然科学基金项目（71462008）；湖南省社会科学基金项目（14YBX047）

Innovation of Business Model under the Circumstances of Environmental Restriction in the Poverty-stricken Areas——A Case Study in Wuling Mountainous Areas

TIAN Yu, LU Fen-Fen

(1.College of Business,Jishou University,Jishou 416000,Hunan China;2.College of Management,SUN Yat-Sen University,Guangzhou 510275,China)

Online:2015-09-15 Published:2015-09-21

摘要/Abstract

摘要：在贫困地区竞争环境和制度环境约束下企业存在两类商业模式创新——利用型创新和探索型创新，而采用不同创新模式的企业在商业模式创新方面存在异同。利用型创新企业倾向于开发外部市场，而探索型创新企业则是在注重本土市场的前提下再逐步向外部拓展；利用型创新企业倾向于将当地居民当作生产者和合作者，而探索性创新企业更倾向于将当地居民当作生产者和消费者。此外，利用型创新和探索型创新企业均在积极寻求政府相关部门的帮助，发展同其他非市场参与者的非正式连接；并通过雇佣当地村民，开展慈善活动等方式加强企业同当地居民的非正式连接，以提高企业的合法性及竞争优势。

关键词： 贫困地区, 环境制约, 商业模式创新

Abstract: There are two types of innovation of business model under the circumstances of restriction of competitive environment and institutional environment:the type of exploitation and of exploration.Also,different innovation model leads to different innovation of business model.The exploitation type tends to exploit external market and make thelocal residents the producers and cooperators,while the exploration type,under the premise of domestic market,gradually expands outward and makes the local residents the producers and consumers.Besides,both of the two types actively seek help from the government,and develop non-formal contact with non-market participants.By employing local villagers and holding charity activities,they strengthen non-formal contact with local residents to promote the enterprises’ legality and improve their competitive advantages.

Key words: poverty-stricken areas, environmental restriction, innovation of business model

田宇, 卢芬芬. 贫困地区环境制约下的商业模式创新——基于武陵山片区的案例研究[J]. 吉首大学学报（社会科学版）, 2015, 36(5): 53-58.

TIAN Yu, LU Fen-Fen. Innovation of Business Model under the Circumstances of Environmental Restriction in the Poverty-stricken Areas——A Case Study in Wuling Mountainous Areas[J]. Journal of Jishou University（Social Sciences）, 2015, 36(5): 53-58.

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贫困地区环境制约下的商业模式创新——基于武陵山片区的案例研究

Innovation of Business Model under the Circumstances of Environmental Restriction in the Poverty-stricken Areas——A Case Study in Wuling Mountainous Areas

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