关键词： 实景演艺产品, 观众满意度, 因子分析法, 层次分析法

Abstract: The audiences’ satisfaction to live entertainment product is gradually formed  along the trace of audiences’ expectation,production experience,perception evaluation,and consumption feedback.Among them,production experience is the most important one.At present,the six factors of influence in product experience contribute differently to the audience’ satisfaction.In the future,in order to improve the audience’ satisfaction degree,we need to focus on improving the low contribution degree factors such as service,interaction,and so on.At the same time,personal characteristics of different audiences are also important factors in effecting the audiences’ satisfaction.So,we can improve it by distinguishing the target market segments and improving the products.In addition,finding out the balance point between the audiences’ expectation and audiences’ perception is equally important.Otherwise,ballyhoo which causes the audiences’ high expectations will lead to the sense of loss and ultimately affect the degree of satisfaction.

Key words: live entertainment product；audiences&rsquo, satisfaction degree；factor analysis;analytic hierarchy process