关键词： 优良道德, 道德终极标准, 道德实体, 伦理行为, 道德善恶原则

Abstract: Adhering to the simple belief that “society creates morality”and that“society needs good morality”,and starting from the point of “how  human behavior really is”,Wang's “New Ethics” puts forth the ultimate moral aim and moral standard of “increasing benefit for all members of society”and,on this basis,absorbs and integrates all achievements in the history of both chinese and foreign ethics,and builds up a moral value and moral standard system centered around the ethical behavior theory,thus creating a scientific ethics in its true sense.

Key words: good morality, ultimate moral standard, moral entity, ethical behavior, good and evil moral principles