关键词： 国家形象, 国家形象塑造

Abstract: In fact,national image is the result of the game between "self-shaping" and "other-shaping",depending on their respective direction and strength.In the process of shaping its national image,China tries to "self-shape" a national image of "peaceful development,full of activities,and courageous to bear",embodying socialist nature and reflecting the traditional characteristics of Chinese culture.However,due to the continuous denigration of China by the western countries,China has been repeatedly "shaped" by western media,politicians and scholars as a "threatening,collapsing and evil" stereotype.Smearing China has greatly damaged the national image of China,obscuring and distorting the real China and creating numerous obstacles to the shaping of China's national image.To get rid of this dilemma,we must deconstruct the negative image that western countries have portrayed.At the same time,we must actively build up a firewall to prevent western countries from smearing China,constantly enhancing the "self-shaping" capability of the national image.

Key words: national image, national image shaping