Abstract: Career guidance for college students,as an advanced education theory,has been enthusiastically introduced into our country and initially localized since the end of 1990s.Though positive effect has been achieved,many problems still exist in the process of localization due to the restriction of higher education concept and system.This paper analyzes the factors influencing the localization of the theory,and urges to impel the work so as to boost higher education and train more qualified talents in our country.

Key words: college students, career guidance, localization