Abstract: Encouraging rural families to participate in entrepreneurship is one of the effective ways to achieve rural revitalization.In the era of digital economy,the level of education and use of Internet are the two key factors affecting rural family entrepreneurship.Based on the data of China Family Finance Survey (CHFS),a Logit model was used to empirically test the specific effects of the education level and use of Internet on entrepreneurship decision of rural families.The study shows that the level of education has a significant positive impact on rural family entrepreneurial decision-making,and the result is still stable after dealing with endogenous problems;the influence mechanism of educational level on rural family entrepreneurial decision-making is mainly reflected in the use of Internet,mastery of financial knowledge and accumulation of work experience,among which the intermediary effect of the use of Internet is the strongest.The influence of education level on rural family entrepreneurship is obviously heterogeneous.Compared with the eastern regions,elderly heads of households and families with high social capital,the level of education plays a greater role in promoting entrepreneurship in the central and western regions,young and middle-aged heads of households and rural families with low social capital.The study provides a useful theoretical basis and policy inspiration for continuing to promote farmers to actively participate in entrepreneurship and rural revitalization in the new era.

Key words: education level, use of Internet, entrepreneurship of rural families, Logit model