Abstract: The rural revitalization strategy is an important part of the system of development strategy with Chinese characteristic "agriculture,rural areas,farmers" in the new era.In practice,there are five typical models of rural entrepreneurship:the cooperatives leading model,the entrepreneurial platform as boosting model,the beautiful countryside as guiding model and the leading enterprises as mobilizing model,and the elites return to hometown as the revitalizing model.Different models have different connotative features and structural elements.The interaction factors such aspolicy,platform,industrial cultivation, capital and human resources,determines the formation process of rural entrepreneurship and its effectiveness.And then promotes the realization of the local rural revitalization.It will be beneficial to initiate the policy system of "agriculture,rural areas,farmers",considering the situation,experience and formation mechanism of the rural entrepreneurshipfrom the perspective of rural revitalization strategy.

Key words: rural vitalization, rural entrepreneurship, mechanism of entrepreneurship formation