Innovation of Business Model under the Circumstances of Environmental Restriction in the Poverty-stricken Areas——A Case Study in Wuling Mountainous Areas

doi:10.13438/j.cnki.jdxb.2015.05.009

Abstract

Abstract: There are two types of innovation of business model under the circumstances of restriction of competitive environment and institutional environment:the type of exploitation and of exploration.Also,different innovation model leads to different innovation of business model.The exploitation type tends to exploit external market and make thelocal residents the producers and cooperators,while the exploration type,under the premise of domestic market,gradually expands outward and makes the local residents the producers and consumers.Besides,both of the two types actively seek help from the government,and develop non-formal contact with non-market participants.By employing local villagers and holding charity activities,they strengthen non-formal contact with local residents to promote the enterprises’ legality and improve their competitive advantages.

Key words: poverty-stricken areas, environmental restriction, innovation of business model

TIAN Yu, LU Fen-Fen. Innovation of Business Model under the Circumstances of Environmental Restriction in the Poverty-stricken Areas——A Case Study in Wuling Mountainous Areas[J]. Journal of Jishou University（Social Sciences）, 2015, 36(5): 53-58.

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