Abstract: With the rapid growth of small and medium-sized enterprises, the function of market department becomes more and more prominent, and so is it the case with the role and status of business personnel who are directly engaged in sales and purchases. Therefore, to correctly assess their working efficiency will no doubt raise the efficiency and achievements of the enterprise on the whole and improve the working environment to gather talented personnel as well. And how to set up objective standards the assessment is not only necessary but pressing. This paper intends to provide some ideas of a possible assessment mode.

Key words: small and medium-sized enterprise, business personnel, efficiency assessment