Abstract: The “avatar” phenomenon in new media art reflects the complicated relationship between people and avatar in every aspect from the establishing of exterior forms to displaying of interior emotions and establishing oneself.Through avatar,though men can save their bodies,experience several kinds of emotions and surpass themselves,there exists the risk of pursuing illusory perfection,being trapped in the emotional marsh and losing oneself.To some extent,it indicates that only when men keep an appropriate tension with the avatar can they pinpoint their positions correctly to satisfy the need of self-fulfillment.

Key words: new media art, avatar, body, emotion, self-identification